Results of Qualitative and Online Message Testing to Support a Sexual Health Campaign

To motivate the public to take action to protect and improve their sexual health, NCSH members agreed that it was essential to define and promote the benefits of taking care of your sexual health, the core action steps to achieving good sexual health, and a short, simple definition of sexual health. Through qualitative and quantitative methods, these concepts were pre-tested with 300 members of the public to ensure they were clear, compelling, and relevant. Based on these results, a definition was selected, and a message framework for sexual health was created.

Highlights of the findings include:

  • According to the public, the four most important benefits of good sexual health were positive relationships, feeling good about yourself, peace of mind, and a healthy body.
  • The most important action steps were considered to be “value who you are and decide what’s right for you,” “build positive relationships,” and “choose partners who treat you well.”

Download the report here