Talking with the Public about Sexual Health: Message Frameworks
To motivate the public to take action to protect and improve their sexual health, the Communications Action Group agreed that it was essential to define and promote the benefits of taking care of your sexual health, the core action steps to achieving good sexual health, and a short, simple definition of sexual health. Based on qualitative and quantitative testing, the NSCH created a series of message frameworks to help professionals communicate effectively and succinctly with the public about sexual health.
This series includes a message framework for overall sexual health (definition, benefits, and action steps), a definition of sexual health, the overall benefits of good sexual health, and five action steps. In addition, frameworks relating to the detailed benefits of good sexual health and the five individual action steps are provided. The CAG is currently developing a media-centric message framework to encourage media coverage of sexual health.