Results of Qualitative and Online Message Testing to Support A Sexual Health Campaign
To motivate the public to take action to protect and improve their sexual health, the Communications Action Group agreed that it was essential to define and promote the benefits of taking care of your sexual health, the core action steps to achieving good sexual health, and a short, simple definition of sexual health. Through qualitative and quantitative methods, these concepts were pre-tested with 300 members of the public to ensure they were clear, compelling, and relevant. Based on these results, a definition was selected, and a message framework for sexual health was created.
Highlights of the findings include:
- The top three most important benefits of good sexual health were positive relationships, feeling good about yourself and having peace of mind, and a healthy body.
- The most important action steps were “value who you are and decide what’s right for you,” “build positive relationships,” and “choose partners who treat you well.”
- Which definition of sexual health was most popular?